Loaded barbell on the floor of a dark strength gym

109 Falcon St · London, Ontario

London's Premier Strength & Conditioning Sanctuary

We Build People Who AreStronger

Elite, evidence-based coaching from Jason Arnold and Brad Fowler. Build real strength, a relentless engine and a body that holds up for decades, without the guesswork.

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Dedicated Head Coaches

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Evidence-Based Programming

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Coaching Available

About MAX Fitness

Built On Grit, Guided By Science

Tucked into an industrial stretch of east London, our Falcon Street training space is exactly what a serious gym should be: heavy iron, open platforms, a turf strip made for sled pushes and coaches who know your name.

MAX Fitness was built for people who want results that last. We blend old school work ethic with modern biomechanics, so whether you are rebuilding after an injury, chasing a new personal record or training to stay capable for life, every session moves you forward.

Gritty Resilience

We train hard, show up on the tough days and build the kind of mental toughness that carries far beyond the gym floor.

Evidence-Based Biomechanics

Every rep has a reason. Programming is grounded in movement science, joint friendly mechanics and measurable progressive overload.

Community Culture

No egos, no mirror selfie crowd. Just Londoners pushing each other to get better, from first timers to competitive athletes.

MAX Fitness coach guiding an athlete through a barbell squat beside the turf strip

The Falcon Street Floor

Platforms, racks, heavy iron and a dedicated turf strip at 109 Falcon St, London, ON.

Our Mission

The MAX Fitness Mission Statement

To transform lives by building stronger, healthier, more capable and confident people.

MAX Fitness exists to do more than provide a place to work out. We exist to make people better.

We believe physical strength builds confidence. Discipline builds character. Hard work builds resilience. And learning to take responsibility for your health, fitness, and future can change the direction of your life.

Our mission is to create a culture where people are challenged to raise their standards, take ownership of their lives, and discover what they are truly capable of.

We meet people where they are, but we refuse to leave them there.

  • We challenge.
  • We coach.
  • We encourage.
  • We lead by example.
  • We teach.

Because ultimately, no one is coming to save you.

  • Your choices areyour responsibility.
  • Your future isyour responsibility.
  • Your health isyour responsibility.
  • Your strength isyour responsibility.

But that doesn't mean you have to do it alone. We are here to help you become capable of saving yourself.

Through fitness, coaching, community, and service, our purpose is to help every person who walks through our doors become stronger in body, sharper in mind, and more confident in who they are.

Because when people become stronger and more capable, they don't just improve themselves. They become better equipped to serve their families, their communities, and the people who depend on them.

This Is Our Mission.

The Coaches

Train With London's Elite Coaches

Seven coaches, unique specialties, one standard: real, measurable progress.

Jason Arnold, Head Strength & Conditioning Coach at MAX Fitness London Ontario
Head Strength & Conditioning Coach

Jason Arnold

Jason builds bulletproof foundations. His coaching is rooted in movement mechanics, smart loading and the long game, getting you stronger without paying for it with your joints.

  • Structural Strength
  • Progressive Overload
  • Biomechanics
  • Injury Prevention
Brad Fowler, Elite Performance & Conditioning Specialist at MAX Fitness London Ontario
Elite Performance & Conditioning Specialist

Brad Fowler

Brad builds engines. From high output conditioning blocks to agility work and functional longevity, his programs make you fitter, faster and more capable in everything you do.

  • Metabolic Conditioning
  • Athletic Agility
  • Functional Longevity
  • High-Performance Engines
Michelle Kuchocki, Lifestyle & Competition Coach at MAX Fitness London Ontario
Lifestyle & Competition Coach

Michelle Kuchocki

Fitness coach, author, resilience speaker and breast cancer survivor leading lifestyle coaching and competition prep for bikini and bodybuilding athletes.

  • Competition Prep
  • Lifestyle Coaching
BOOK WITH MICHELLE
Omar Alsid, Certified Personal Trainer at MAX Fitness London Ontario
Certified Personal Trainer

Omar Alsid

Certified Personal Trainer who makes every workout enjoyable, challenging and rewarding while building results that last.

  • Strength & Confidence
  • Lasting Habits
BOOK WITH OMAR
Brenda Smith, Master Personal Trainer at MAX Fitness London Ontario
Master Personal Trainer

Brenda Smith

Master Personal Trainer, ranked bodybuilder and cancer survivor who believes strength is built at every stage of life.

  • Strength At Every Age
  • Cancer Exercise Support
BOOK WITH BRENDA
Wade Williams, Military Trained Personal Trainer at MAX Fitness London Ontario
Military Trained Personal Trainer

Wade Williams

Military trained coach and lifelong athlete who brings discipline, structure and mental toughness to every program.

  • Military Fitness Testing
  • Strength & Performance
BOOK WITH WADE
Jessica Chaffe, Registered Kinesiologist at MAX Fitness London Ontario
Registered Kinesiologist

Jessica Chaffe

Registered Kinesiologist blending rehabilitation, geriatric fitness and sport performance into programs built around you.

  • Rehabilitation
  • Sport Performance
BOOK WITH JESSICA

Testimonials

What Our Members Say

Real stories from the MAX Fitness community, written by members from their own portal.

Be the first member to share your MAX Fitness story.

Pricing

Simple, Honest Pricing

Pick the option that fits your goals and schedule, or start with our Four-Week Introductory Offer.

Best Way To Start

Four-Week Introductory Offer

$49for four weeks

  • Four weeks of unlimited classes
  • Includes a free assessment before your first class

Ongoing Class Membership

$69every two weeks

  • Unlimited classes
  • Up to 26 class options available

10-Class Punch Card

$300+ tax

  • 10 classes to use on your schedule
  • Equivalent to $30.00 per class

Personal Training

$60–$85per session

  • 1 on 1 coaching with Jason or Brad
  • Price depends on your package

Specialty Groups, Teams And Workshops

Prices vary depending on the services provided. Contact us for a quote.

ASK ABOUT GROUP PRICING

Coming Soon

What's Next At MAX Fitness

We are building out a facility gallery with our Fighters' Corner, plus our own store with a Protein Shake Bar.

Facility GalleryComing Soon

Facility Gallery

  • Premium Strength Equipment
  • Turf Sled & Agility Strips
  • Heavy Iron Zones

Fighters' Corner

Our dedicated striking zone with heavy bags and pad work space, home base for kickboxing and combat conditioning.

Insights

Training Intelligence From The Floor

ALL INSIGHTS

FAQ

Frequently Asked Questions

Still have questions? Our coaches are happy to help.

CONTACT US

Find Your Starting Point In Under Two Minutes

Take the free 7 question assessment and get a personalized scorecard with a caloric target, training split and coach match.